anne
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- Jan 28, 2006
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I have a plea to dealers....those of you reading this forum may not be the ones who need to hear this, but pass it on to your employees, associates, whatever.
I'm trying to buy a hot tub, and have been to D1, HS, Caldera, Marquis, LA spas, and Arctic. At every one of those stores, I have had to listen to negative, vindictive, snide comments about the competition. When asked "where else have you shopped?" I answer honestly, hoping that the answer will indicate that I am looking around, and give them an idea of my purchase needs. Instead, I am immediately inundated with a detailed list of what is wrong with those spas. I understand any dealer wanting to emphasize why his/her product is better than the rest, but DO IT BY TELLING ME ABOUT YOUR PRODUCT NOT BY DISSING THE COMPETITION.
And it seems to get personal, too- if they know a particular dealer, they'll say, "hmmm, you *liked* him, huh?" with a knowing nod. Or, "So he's still managing to sell spas, huh?" etc, etc, etc,......
I'm about ready to give up and fill my bath tub with water.
I know that this is not a new topic, but at least where I live, it needs to be addressed. I'm sure it is tempting, when you know that the guy down the street is talking #@!!$ about you, to add your two cents about him, but all it does is damage your credibility and honor, and bring you down to his level. Your customers are smart. Give them all of the facts about your tubs, why they stand out, and sell your product based on ITS accolades, NOT your competitors' faults. (Accolades...it really was the first word I though of....hehehe, sorry)
I'm not blaming any one of the above brands of spas- I have really liked some of the units I have seen and wet tested. And at a couple of stores, I had some wonderful help one day, and then the above experiences on another day, so I know there are good dealers out there- but the buying experience is wearing thin.
I'm trying to buy a hot tub, and have been to D1, HS, Caldera, Marquis, LA spas, and Arctic. At every one of those stores, I have had to listen to negative, vindictive, snide comments about the competition. When asked "where else have you shopped?" I answer honestly, hoping that the answer will indicate that I am looking around, and give them an idea of my purchase needs. Instead, I am immediately inundated with a detailed list of what is wrong with those spas. I understand any dealer wanting to emphasize why his/her product is better than the rest, but DO IT BY TELLING ME ABOUT YOUR PRODUCT NOT BY DISSING THE COMPETITION.
And it seems to get personal, too- if they know a particular dealer, they'll say, "hmmm, you *liked* him, huh?" with a knowing nod. Or, "So he's still managing to sell spas, huh?" etc, etc, etc,......
I'm about ready to give up and fill my bath tub with water.
I know that this is not a new topic, but at least where I live, it needs to be addressed. I'm sure it is tempting, when you know that the guy down the street is talking #@!!$ about you, to add your two cents about him, but all it does is damage your credibility and honor, and bring you down to his level. Your customers are smart. Give them all of the facts about your tubs, why they stand out, and sell your product based on ITS accolades, NOT your competitors' faults. (Accolades...it really was the first word I though of....hehehe, sorry)
I'm not blaming any one of the above brands of spas- I have really liked some of the units I have seen and wet tested. And at a couple of stores, I had some wonderful help one day, and then the above experiences on another day, so I know there are good dealers out there- but the buying experience is wearing thin.