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I agree Mez that some industries (jewlery for example) have very high profit margins but we as consumers have the ability to shop around and educate ourselves to determine the best value we can. In a competitve industry like spas where only a handful practice these tactics, the best we can do as consumers is not support them. That's our point here.I also suggest that many of these 50% off sales start with inflated "regular prices" or MSRP'S that the item has never been sold at in an attempt to show value. We are so use to "sales" that we as consumers don't find it a decent sale until it's 50% off or more so retailers now have to become creative to find these discounts. It's called perceived value...Steve
I hate those things. They call it a "warranty", but it's not. It's an insurance plan. Can you imagine going into a car dealer, and after you buy the car they say "now make sure you buy a good insurance plan for this, because you're going to need it." They're either ripping you off or telling you not to trust their product. You lose both ways.