I just got mine today and have really enjoyed reading through it. The publishers did a great job.
What is really cool is reading the spa manufacturer's ads soliciting new dealers, for example:
CalSpas- "Outstanding dealer profit margins and incentives."
Freeflow Spas- "Five unique models retailing under $3,995...40% profit margins."
Leisure Bay Spas- "You'll see how after 30 years of manufacturing spas, we're still building the most innovative- and profitable- spas on the market."
Master Spas- "Master Spa dealers have an advantage- a stroke of genius behind every product and higher margins on every sale."
I interpret this to mean "our spas are overpriced".....with the exception of Freeflow (they are evidently cheap, cheap spas...and proud of it!)
It also amused me to read how many of these companies just come flat out and say they are the best in the industry. Very interesting reading.
I can't wait for the next one!
Term