You've probalby read or heard this many times but I think, after evaluating how comfortable you feel sitting in each company's spas, you shoud place heavy emphasis on how you feel about the dealer. Does it seem like they will be around for awhile? Are they close enough to make it likely they will servide you if and when you need it? Do they seem to be genuinely customer oriented? Does it appear they are going to be selling this brand for awhile after you buy? I am about to make a decision myself after looking at over 10 different hot tubs but have reduced it to three: Arctic, Marquis, and Coleman. There were other brands and dealers that seemed okay but I decided they are too far away from me (over twenty miles) However, in addition, I may eliminate Coleman as well because the saleswoman (owner) told me it would be a lot of work for her to uncrate the model I am interested in for me to sit in it. In addition, she said I would need to come up with a couple of people to help position the hot tub (outside) when it is delivered or it would cost me extra for delivery. Considering we were talking about a 7-8 thousand dollar purchase, it didn't seem right to me that it was too much bother to uncrate the spa or that I should have to look for help to set it up. So.....given that the nearby Arctic dealer and the Marquis dealer seemed more hospitable, I guess I'm going to choose between these two. good luck!