I bought mine in September.
R7 with Circ Pump and Ozone, cover, startup chemicals, delivery, 8.75% sales tax - $8200 (cash so no credit card fees for them)
Bullfrog was running a $500 rebate deal, so final net cost of $7700, though I have yet to receive the rebate. Dealer is supposed to be calling BF tomorrow to find out what's up with that as it should have arrived by now.
I bought my own cover lifter and steps which many dealers "include". A decent lift is $200-300, "spa steps" can be another $100 or so. So factor that in if you're looking at a complete package.
Now I wonder why we waited so long to replace out old tub.... the Bullfrog is so much more than it ever was. We're happy with it. If I had anything to change, i would have gotten one of the sandstone shell finishes. The sapphire blue looks awesome when it's wiped down and clean. But waterspots are non-stop. Definitely higher maintenance than the textured finishes if you want to keep it shiny.
My favorite jetpack is the Gyrosage