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How would you feel if your boss came to you and said that they want you to take a 50% cut in pay. I'm sure you would consider it a slap in the face. That is exactly what it would feel like if someone made a ridiculous offer like 7400 for a J-460 w/ stereo. "No offense, but." I hope that the dealer has the common sense to say HELL NO!!!
How would you feel still having that same tub on the floor 6 months form now because your prices weren't aggressive enough? If I told you I can sell 10 tubs for a $1K profit (each) or you can sell 2 tubs for a $3K profit (each), which would you take?
When I was new as a business owner I used to think that way. Then I realized that if I lowered my prices and tried to be the "cheap guy" I still sold about the same amount of spas as if raised my prices. The big difference is that I have more money to take care of employees and provide better customer service. There is also the rule of thumb, "if a customer grinds you hard for the best price, that will be your worst customer.
Can anyone give a guesstimate on the typical retail on the -460 tub with a stereo?
There is also the rule of thumb, "if a customer grinds you hard for the best price, that will be your worst customer.
ndabunka,I hope you don't think I was refering to you when I mentioned "New". I was refering to myself and to lessons I learned the hard way years ago. Drewster, In Southern California (one of the most competitive markets) that unit usually sells for around 10K
Somewhat OT, but a customer made this offer to me in my bookstore today:"This $24 box set has one CD and one DVD in it. I don't have a DVD player, so that's no use to me. I'll give you $12 for it since I just want the CD."I turned her down on her "offer".