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Tramadol, a generic version of the pain reliever Ultram made by Ortho McNeil, had a suggested retail price of $89.50, but Witt charged $6.77 at Borg Drug for 60 tablets. His reimbursement from insurance companies was only about $2, the same as his wholesale cost. Making matters worse, Witt was paid $5 to $7 less than his wholesale cost on many brand-name drugs. Suggested retail of $89.50 when the wholesale cost to the seller was $2? Really useful suggested retail.
But I can only go by what they print.
And God knows, the print media ALWAYS tells the truth!
Another example. We used to have a discount tool store around here with their own mystery brand of tools, Buffalo I think. Cheap low quality crap- you could see how bad this stuff was a mile away. Their put a $100 suggested retail price on a socket set and sold it for somewhere around $15, IIRC. Those tools were in no way worth close to the $100 list price. They were barely worth the $15.
In this case they were printing an interview. And quoting the pharmacist- he's the one claiming what his wholesale costs were- so either the pharmacist was lying, or the paper is, I guess..