[size=14]CT Business News Journal[/size]
Business New Haven
02/19/2007
WALLINGFORD - Hot tub manufacturer and retailer ThermoSpas Inc. has
shot its first new infomercial in ten years, according to the company. ThermoSpas
hired First Image of Hamden to create the new infomercial, which was shot
January 30 and February in Groton, Middletown and Wallingford. The company
has also taped a new educational video.
The infomercial will include a documentary of the history of warm-water therapy
and its future uses.It will air more than 10,000 times in more than 60 markets
beginning in March, with a planned shelf life of approximately three years.
According to ThermoSpas, the company will buy national broadcast television
air time and the infomercial may also air in Europe.
ThermoSpas is privately owned by company president Andrew Tournas.
The company, which has reported $58 million in annual revenues, sells directly
to consumers.
