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When my wife first began looking at hot tubs, she went to a show also supposedly representing various makes and models. It turned out that a fairly large dealer here in the Chicago area was the sole seller and only had Master and Barefoot spas (Hawkeye Mfg) on the floor. I had never thought about it until I began reading others talk about similar shows in their areas. I don't think there is necessarily anything wrong with the marketing concept, but I do think the advertising for such shows should be honest and forthright as to what mfg's products will be displayed. It is curious, however, that the only dealers that seem to market this way are Master dealers.
I do think it's misleading, and therefore, wrong. It's not "illegal" but why would anyone want to deal with someone who is intentionaly misleading you?
There was nothing wrong with the spa she bought, right? She never said anything about being disappointed in the spa itself. Buyer beware no matter what you buy or where you buy it from. She really should have done some research before spending a bunch of cash for a high ticket item.