I am not a tech, but I would not use bleach, I woudl be concerned with the damage to the filter media as well as rubber seals and the like if residual is left. I use the Leisure Time purple spray. It is like $5.00 for the bottle. I have cleaned my filters (2) 3 times with it and I probably have enough for 5-6 more times. I like it because it turns the media purple so you don't miss any spots, and it is instant so you can rinse in like 5 mins. For my quarterly cleanings, when I change teh water, I will proabably go with their overnight product.
My theory on all of this is, I spent close to $10K for the spa, don't wreck it by cheaping out on what I maintain it with.
PS... I also use Synthetic oil in my car... I pay $50 for an oil change, but my engine will last 300-500K miles because of it!!