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All Hot Tub manufacturers want to excell and grow in this very competitive industry, and to do so they must be competitive and have WHAT the consumer is looking for and desires to buy.The previous posts are endorsements that confirm some of our interpretations of the durability and reliability of Artesian. A privately held company with a caring interest in both it's Dealers and it's consumer end users. They have a very durable Hot Tub that is designed just a little differently with a selection process that allows the consumer to build it up or build it down with a direct influence on pricing. It is not "one tub fits all" kind of a company.While the Platinum Series represents all the bells and whistles standard, the only optional considerations are sound systems and additional lighting which we can all do without, but then there are those who choose to include the extras.The Gold Series offers a few less bells and whistles which become optional to include. The Island Series is fast becoming their best selling series allowing the consumer to start with the standard basic shell and equipment and ADD to it what is desireable to the consumer, like more jets, equipment, functions, features, pumps etc., all of which influence pricing more or less.To use the Grand Bahama as a reference you can build the same shell from 32 jets and 1 pump, up to 42 jets, 52 jets and 62 jets with 2,3 and 4 pumps allowing you to add additional features like ozone, full foam, water falls, 3 year or 5 year warranty all of which have a direct relationship to the pricing of the spa.This makes almost every spa different allowing you to incorporate the features that are important and meaningful to you. In short, more bells, more whistles, more money, or the reverse, less bells, less whistles, less money, but it is all the same enjoyable Hot Water.