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*sigh* there's so much more I could say.......... ummmmmm, did you know some MAP policies specifically forbid discussing it not only with consumers but also with fellow retailers.
I bet the FTC would consider it price fixing and whoever was in earshot of the conversation would be hauled into court.
Another thing manufacturers do is limit where you can advertise.Spa Manufacturer X can't tell me where I sell my product, but can tell me I cannot advertise their product outside my territory. Not sure if its legal in the states, but thats how it works in Canada.