Wohhhhh JP you have always represented your product with proffesionalism, but, that doesn't mean all the dealers of the brand you sell have and that's where the horror stories come from.
In your next training seminar tell your dealers to back off on the pedestal they are trying to put your brand on and sell it based on comfort, reliability, and customer support. Rather than superiority, and the "what makes sence" line.
Words from a consumer that has listened to all the major brands sales pitch including yours. And has been in purchasing for 20+ years.
Advice heard and taken to heart. I appreciate your candor.
James