All true.
Sorry, I didn't mean sales pitch in a bad way. We have all heard (as shoppers or dealers) sales "approaches" in different ways. Sometimes a dealer truly thinks they have something unique, when it is just a variation of an existing and common theme.
I applaud dealers who test their beliefs through research. Instead of passively absorbing what happens to come down the line on these forums it takes some work and guts to actively say "is this claim true". As tub models evolve a claim from 3 years ago may no longer be the case.
But whenever I see posts that start with "my brand is the ONLY one that does BLAH" I get the feeling someone is trying out a sales approach. If the get a general agreement, it's good. If they get alot of criticism, they know how to refine that sales approach. There is nothing particularly shady about that. In fact, it is a bit like the peer review process of science.
-Ed