Well I don't own one, have never seen one, and haven't heard of them.
But I did as you asked, and went to the web site. Here's my response:
Not a major brand name. "1500 spas in the last two years alone" is clearly not in the big leagues.
How long have they been around - just the two years? I couldn't find that on the web site - may have just missed it - but for the sake of your warranty, you want an older company.
Lots of small jets. This is an easy way to get the jet count up and a lot of off-brand companies do it. I can't tell from a picture whether or not they would be comfortable, of course niether can you. So wet test.
I don't like neck collars. They are usually fine for a very limited range of hight.
The control system is a generic - Hydro Quip most likely.
I have seen that exact skimmer used in the Santa Barbara spa, and others, and it's a pain to get the filters in and out.