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Big events can be a gamble, 40k for a state fair with a 1 mil + attendance isn't bad though...with all associated costs we pay around 25k for our big yearly homeshow booth. That said you need proper logistics, qualified staff to man the booth, plenty of coverage to still keep your store open during the event, etc etc a lot of work but the payoff can be massive.
Quote from: BullFrogSpasMN on July 28, 2016, 11:25:55 amBig events can be a gamble, 40k for a state fair with a 1 mil + attendance isn't bad though...with all associated costs we pay around 25k for our big yearly homeshow booth. That said you need proper logistics, qualified staff to man the booth, plenty of coverage to still keep your store open during the event, etc etc a lot of work but the payoff can be massive.Same here if i could do a event with a million people coming through. 40k isn't too much of a gamble. You do the Minneapolis state fair? Heard that is a good one. I know a few people that sell at that show
Quote from: BullFrogSpasMN on July 28, 2016, 11:25:55 amSame here if i could do a event with a million people coming through. 40k isn't too much of a gamble. You do the Minneapolis state fair? Heard that is a good one. I know a few people that sell at that show
Quote from: Hottubguy on July 29, 2016, 12:08:09 amQuote from: BullFrogSpasMN on July 28, 2016, 11:25:55 amBig events can be a gamble, 40k for a state fair with a 1 mil + attendance isn't bad though...with all associated costs we pay around 25k for our big yearly homeshow booth. That said you need proper logistics, qualified staff to man the booth, plenty of coverage to still keep your store open during the event, etc etc a lot of work but the payoff can be massive.Same here if i could do a event with a million people coming through. 40k isn't too much of a gamble. You do the Minneapolis state fair? Heard that is a good one. I know a few people that sell at that showEvery year we try, unfortunately its ran like the Italian Mafia, lots of envelopes of cash being handed off to keep certain companies in, and certain companies like us out due to the high stakes and big payoff of the event...when I was selling Hot Springs I used to do the Iowa state fair, we would push 120+ units over 10 days..pure madness but a big payoffedit: do you know the Jacuzzi team?
Quote from: Hottubguy on July 29, 2016, 12:08:09 amQuote from: BullFrogSpasMN on July 28, 2016, 11:25:55 amSame here if i could do a event with a million people coming through. 40k isn't too much of a gamble. You do the Minneapolis state fair? Heard that is a good one. I know a few people that sell at that showThe Big E in Springfield, MA had 1.34 million people last year. Of course, that is 3 hours away from your store! I find that Fair to be a lot of "as seen on TV" type stuff. It's actually quite fun to go to though since all New England states are represented there.
I can give you one reason that there are not too many hot tub companies there.Money !Last year a rep from the Ohio State Fair called and asked if we wanted to be there.I played along for a while to get what it would cost.When she told me that it would be $ 40,000, I politely told her I would consider it.However, there was no way we were going to fork over that kind of money.We would have had to raise spa prices by hundreds of dollars just to coverthe costs associated with being there.So we'll just stick to doing business here in our store.
Quote from: mpkelley20 on August 01, 2016, 09:16:15 amQuote from: Hottubguy on July 29, 2016, 12:08:09 amQuote from: BullFrogSpasMN on July 28, 2016, 11:25:55 amSame here if i could do a event with a million people coming through. 40k isn't too much of a gamble. You do the Minneapolis state fair? Heard that is a good one. I know a few people that sell at that showThe Big E in Springfield, MA had 1.34 million people last year. Of course, that is 3 hours away from your store! I find that Fair to be a lot of "as seen on TV" type stuff. It's actually quite fun to go to though since all New England states are represented there. I like going to the big e and checking it out. Can't imagine ever doing that fair. Lots of hot tubs there thought. Hot springs, jacuzzi, sundance, maax and master are there every year. Prices aren't anything special. I've shopped them all. I know a few guys who sell their and they definetely do good numbers but I have no desire to warranty a tub 5-6 hours from my store
Quote from: Hottubguy on August 01, 2016, 11:27:14 pmQuote from: mpkelley20 on August 01, 2016, 09:16:15 amQuote from: Hottubguy on July 29, 2016, 12:08:09 amQuote from: BullFrogSpasMN on July 28, 2016, 11:25:55 amSame here if i could do a event with a million people coming through. 40k isn't too much of a gamble. You do the Minneapolis state fair? Heard that is a good one. I know a few people that sell at that showThe Big E in Springfield, MA had 1.34 million people last year. Of course, that is 3 hours away from your store! I find that Fair to be a lot of "as seen on TV" type stuff. It's actually quite fun to go to though since all New England states are represented there. I like going to the big e and checking it out. Can't imagine ever doing that fair. Lots of hot tubs there thought. Hot springs, jacuzzi, sundance, maax and master are there every year. Prices aren't anything special. I've shopped them all. I know a few guys who sell their and they definetely do good numbers but I have no desire to warranty a tub 5-6 hours from my storeI go for the food! LOL!