Everything depends on the dealer, but I am a huge proponent for negotiation. Comparing 3 local dealers I found one priced fairly low but still willing to move, a second dealer with list prices a bit higher, and a third dealer playing the "markdown" game.
I bought a Sunrise S104 and it just so happens that Dealer #1 and Dealer #3 both sold Sunrise as their second brand. Dealer #3 had it priced $7,995 "On Sale!!!" from $10,999. After some negotiation he offered it to me at $7200 including UV and the standard extras. Dealer #1 knew that I was working a deal with Dealer #3 and offered the same tub at $6500 with little negotiation. Sold...