I ship containers to Europe with some frequency, and the price isn't all that bad. Roughly $3000 for 40' container. I would guess one could get at least 10 spas in one. That makes for only $300 per spa to land it. Then the container needs to get trucked to the final destination. I can't see that being over $1000. The big hit in a lot of European countries is the import taxes. That and the dealers need to make a lot more profit per unit to stay in business, as they're selling a lot fewer spas and their fixed overhead is a lot higher.