2012 j-480 no radio. Most of the dealers did give a list price but none offered a price that high. If I recall it was around 15k and the radio was a $1200 option. I paid 12k all said and done. I felt that was fair compared to all the other brands and dealers I visited.
If you don't feel comfortable about the price they are giving you may want to move on. You should be able to tell if you are being givin a fair market price.
I visited stores in state college, Harrisburg, Lancaster, Baltimore, and northern Virginia being in the middle of noware, away from any dealer made all of these a possibility.