General > Beating a dead horse

Factory Direct:  What does it mean?

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East_TX_Spa:
A local competitor of our Tyler store has begun advertising that they are a Factory Direct Outlet for Artesian Spas.  They say that people can save money because they don't have to pay the middle man.

It seems to me that they have been and STILL ARE the middle man.  What am I missing?

Terminator

Chas:
See now, here in California we have a name for that. It's called "dishonest marketing."

Some folks just get lazy and use the short form: "Lying."

I also have a competitor who does that for D1 of all people. I know D1 and the folks who rep it, and they are fine people. They DO NOT sell factory direct.

Makes it tough for those of us who want to deal straight.

East_TX_Spa:
That's what I never could figure out.  If it is factory direct, it should be sold AT THE FACTORY.  Otherwise, they are a dealer, same as the rest of us.

Terminator

Steve:
The word "sale" is so over used that companies get "creative" with their event wording to create interest and believable value. Isn't there a law against false advertising down there? ???

Maybe the rep isn't getting paid on spas sold during this? God forbid....  ;)

drewstar:
I thought the only way you could get "factory direct" was from a tent on the side of the road?  ::)

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