Jacuzzi makes very nice tubs, but my dealer's prices were also on what I considered the high side. IIRC (didn't get a written quote), they were right at $13K for the J470. FWIW, Sundance is now owned by Jacuzzi. Personally, I felt like Sundance's 880 series (Cameo/Optima) were a better value at about $10K. They're more closely priced to the 300 series, but closer in features to the 400 series. As Spatech_tuo suggested, don't be afraid to shop the competition, and be sure to wet test!