We have about three of those guys here that change their name all the time. They all sell on craigslist and all of them have been associated with drugs or other crimes at one time of another. One is out on bail selling spas....
The bottom line is that we need to do as much as possible to educate customers about buying from "some guy". There will be more and more of these pop up with the economy like it is.
On one hand I feel for the customer while on the other I'm frustrated with them because they’ve slapped the entire small business community in the face by trying to beat the deal at an established brick and mortar store and then come running back for free advice when it doesn't work.
At times it's hard to have compassion on those folks....our prices are higher because we pay the dues to be a “reputable company” . The BBB is over $600 a year, training is thousands, dealerships for better products cost more, insurance, credit card processing, finance and support staff is very expensive but it shows an investment in the community that says we will be here when you need us.