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A question we always ask prospective buyers. Usually the answer is therapy or to relax. Rarely is it to party. Most of our customers consider a hot tub an essential part of their lives. However, I think our industry has an image that we are a decadent luxury item. Sure it pricey, but a luxury?By the way, we also employ thousands of hard working people from line workers, to regional managers, to small business owners to photoshop experts. Comments?
...Companies spend so much time talking proprietary features, waterfalls, filtration and other crap and we fail to clearly communicate the REAL benefits of ownership. You would be surprised that the dealer down the street rarely mentions these benefits and it could just make the difference in the sale....