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How many of you Dealers get bad mouthed a lot by your competition? I know we all do but is there just that one dealer that doesn't let up? Personally customers that come in from that shop just seem turned off by the fact that all the other store did was talk bad about us and our product.BTW: For those of you who are looking at spas what are your impressions when you hear those kind of things from dealers?Merlin
Last Oct my store was empty, well we had one spa in the store. That's cause we just couldn't keep spas in stock. So a customer walks in and I went over our Arctic Spa's. Told them sorry I can't show you more product. They then went to another store. The next day the customer told me while shopping they mentioned I only had one spa. The other store said that's because there going out of business. The customer was telling me this while I was writing up a contract for there new Arctic Spa. Then in Feb of 2008 I called that customer (along with every customer who purchase an Arctic during 2007) to let them know they purchased from an Arctic Spas 2007 Dealer of the Year.
[glow]Being a Arctic dealer, we get "badmouthed" quite a bit. [/glow]It gets very frustrating at times and very hard to bite the tongue, but the best thing to do is just go on talking about your product. I found the best way to fend it off is to learn what bad things they say and inform the customer upfront what they will hear from the competition and why its false. We have a $%@dance dealer that is very bad. The thing is, is that being a Arctic dealer their are several things that are different about these spas so we are a huge target from the competition. I will say that the local Hot Springs dealer has always been professional and we have a very good relationship.