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So retail stores are not closer than 25 miles, seems fair enough.
That would put a dealer no further than 12-1/2 miles away
Are you doing that grid 2 dimensionally, or or your taking into account topography?You're also, I believe laying out the stores in a square pattern, 25 miles apart. If you lay them out in a triangular pattern, you'd then have all customers even closer than 12-1/2 miles, and still the stores would be 25 miles apart.
My manufacturer believes that 25 miles is the fartherest distance a person will drive to purchase a hot tub. So retail stores are not closer than 25 miles, seems fair enough.